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ISBM Solutions for Sales & Marketing Problems

Expand Your Sales and Profits!

Use the following SHORTCUTS to Download What You Need NOW!

 
 
 
 
 
 


"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people." Tom Peters


Management Guides Sales marketing, forecasting, tracking, telemarketing, customers, referrals, techniquesOne of the oldest and simplest definitions of marketing is: "Any customer contact made at any time in any form, whether oral or written". Your product or service and your sales and customer service staff are not the complete sales and marketing package a customer sees.

Not only websites but everything we present to a customer from business cards to letterheads to invoices to how we organize our telephone system and what our delivery trucks look like are “marketing” points in the classical sense. And every marketing contact should be designed to expand your sales and profits!

And what the customer sees, the customer always judges and evaluates, even if only subconsciously. Getting a sale is important but making a long-term customer is paramount.

We must start organizing our sales and marketing effort internally by developing a marketing plan that is easy to understand and one which supports our strategic business plan and mission statement.

Then we must translate your goals, objectives and strategy into an effective and efficient action plan that interfaces positively with customers. To put it simply, all marketing activities must be focused on customer needs but designed to expand your sales and profits.

The GOOD NEWS is you don’t need to re-invent the wheel by starting from scratch! We have the proven tools for good marketing planning and sales management that you can put in place quickly and easily! In this section we will show you these tools as a series of e-books, called QuickStart Operating Procedures®. You can download them today and begin using them immediately!

Here's what one client said about our QuickStart Operating Procedures®:



"(You gave us) a marketing and sales plan including a complete breakdown of how to approach new customers, procedures from telemarketing for leads, to the first interview of new customers, to closing sales, as well as getting referrals. We are very satisfied…"
J. Blodek (FL Plastics Company)

 

(more testimonials are available on the Home Page, People Solutions Page, Profit Solutions Page and PLanning Page):

To see actual excerpts from our QuickStart Operating Procedures® Click Here

 

Marketing Plan, How to Write a Meaningful Marketing Plan. This 9 page e-book (OP-61) and 14 page Marketing Plan Template (S-13) show you how to:
• Successfully Segment Your Business into Markets
• Do a S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Define and Analyze Your Markets
• Do an Industry Analysis
• Define and Target Key Market Segments
• Set a Pricing Strategy
• Do a Financial Projection and Set Goals
 
$97
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Incentive Plan, How to Structure a Win-Win Sales Incentive Plan. This 11 page e-book (OP-62) and Sales Commission Calculator (S-14) show you how to:
• Avoid the Common Pitfalls of Sales Compensation
• Relate Sales Compensation to Profitability
• Determine What a Real Monetary Incentive Is
• Track and Manage 100% Commission Sales Force
• Track and Manage Mixed Commission/Salary Sales Force
• Determine Adequate Compensation for Sales Managers
• Includes Pre-Designed and Editable MS Excel® Commission Calculator
 
$97
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Forecasting and Tracking. This 8 page e-book (OP-63) and 3-Sheet Workbook (S-15) show you how to:
• Organize Sales Forecasting and Tracking According to Your Marketing Plan
• Synchronize the Tracking System with the Forecasting System
• Automate Record Keeping
• Relate Sales Forecasting to Profitability
• Relate Sales Forecasting to Individual Salesperson
• Make Actual Versus Forecast Automatically
• Involve Salespeople Positively in Forecasting
• Includes Pre-Designed, Editable 3-Worksheet MS Excel® Workbook Tracking System
 
$97
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Techniques I, How to Sell Value As Opposed to Price . This 14 page e-book (OP-64) shows you how to:
• Exploit the Relationship Between Quality and Price
• Position Your Company in the Value Segment
• Recognize Non-Price Value in Your Product/Service Offering
• Know Your Customer Better
• Use Proper Sales Tactics to Establish Value
• Use Proven Techniques to Close the Value Sale
• Secure the Sale and the Customer with After-Sale Strategies

 
$57
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Techniques II, Business to Business Telemarketing Methods. This 21 page e-book (OP-66) shows you how to:
• Use Telemarketing to Increase Sales
• Stay Above the Norm by Avoiding Common Abuses
• Use Telemarketing for Different Objectives
• Prep Telemarketers before Calling Begins
• Use Proper Telephone Etiquette
• Find the Buying Influence and Avoid the Dead End
• Keep the Door Open for the Future
• Track and Measure Calling Performance and Results
• Includes (1) a Telemarketing Daily Call Sheet (2) Telemarketing Script for Existing Customers and (3) Telemarketing Script for Soliciting New Customers
 
$87
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Techniques III, Handling Customer Complaints. This 13 page e-book (OP-69) shows you how to:
• Define Customers in Human Terms
• Establish a Positive Customer Service Creed
• Establish a Sensitive and Caring Perception of a Customer
• Avoid Things NOT to Say to a Customer
• Personally Interact in Retail Situations
 
$47
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Techniques IV, Getting Sales Referrals on a Regular Basis. This 8 page e-book (OP-70) shows you how to:
• Use Referrals as a Key Method to Replace Lost Customers
• Identify All the Sources for Referrals
• Prioritize Referrals
• Engage All Employees in the Referral Process
 
$47
Learn about the Institute's QuickStart Training Classes® that include our QuickStart Operating Procedures
Sales Techniques V, Conducting the First Sales Interview with a New Customer. This 14 page e-book (OP-71) shows you how to:
• Divide a Sales Interview Into Manageable Parts
• Approach and Control the Interview
• Determine Different Customer Personalities and How to Relate to Them
• Use Value Statements
• Probe and Find Hot buttons
• Use Different Types of Closes
• Confirm the Order and Conduct Proper Follow-Up
 
$57

The Institute offers a series of QuickStart Training Classes® related to topics in Strategic Planning, Human Resources & Organizational Development, Profit & Expense Controls and Sales & Marketing. Each class includes all the QuickStart Operating Procedures® needed for that topic. Classes are conveniently archived for off-hour viewing.

Check out the entire offering here:

QuickStart Training Classes®


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The information offered by ISBM is solely for the edification of its clients and use by them under a limited license granted by the Institute.
Classic and Innovative Procedures and Training Designed to Expand Your Sales and Profits.
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