One of the oldest and simplest definitions of marketing
is: "Any customer contact made at any time in any form,
whether oral or written". Your product or service
and your sales and customer service staff are not the
complete sales and marketing package a customer sees.
Not only websites but everything we present to a customer
from business cards to letterheads to invoices to how we
organize our telephone system and what our delivery trucks
look like are “marketing” points in the classical
sense. And every marketing contact should be designed to
expand your sales and profits!
And what the customer sees, the customer always
judges and evaluates, even if only subconsciously. Getting
a sale is important but making a long-term customer is paramount.
We must start organizing our sales and marketing effort
internally by developing a marketing plan that is easy to
understand and one which supports our strategic business
plan and mission statement.
Then we must translate your goals, objectives
and strategy into an effective and efficient action plan
that interfaces positively with customers. To put it simply,
all marketing activities must be focused on customer needs
but designed to expand your sales and profits.
The GOOD NEWS is you
don’t need to re-invent the wheel by
starting from scratch! We have
the proven tools for good marketing planning
and sales management that you can put in
place quickly and easily! In this section we
will show you these tools as a series of
e-books, called QuickStart Operating
Procedures®.
You can download them today and begin using
them immediately!
Here's what one client said about our
QuickStart
Operating
Procedures®:
|
"(You gave us) a marketing and
sales plan including a complete
breakdown of how to approach new
customers, procedures from
telemarketing for leads, to the
first interview of new customers,
to closing sales, as well as
getting referrals. We are very
satisfied…"
J. Blodek (FL Plastics Company)
|
(more testimonials are available on the
Home Page, People Solutions Page, Profit
Solutions Page and PLanning Page):
To see actual excerpts from our QuickStart Operating
Procedures®
Click Here
|
Marketing
Plan, How to Write a Meaningful Marketing
Plan. This 9 page e-book (OP-61) and 14
page Marketing Plan Template (S-13) show
you how to: |
• Successfully
Segment Your Business into Markets
• Do a S.W.O.T. Analysis
(Strengths, Weaknesses, Opportunities,
Threats)
• Define and Analyze Your
Markets
• Do an Industry Analysis
• Define and Target Key Market
Segments
• Set a Pricing Strategy
• Do a Financial Projection and Set
Goals |
|
|
|
$97 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
| Sales Incentive Plan, How to
Structure a Win-Win Sales Incentive Plan.
This 11 page e-book (OP-62) and Sales
Commission Calculator (S-14) show you how
to: |
• Avoid the Common
Pitfalls of Sales Compensation
• Relate Sales Compensation to
Profitability
• Determine What a Real Monetary
Incentive Is
• Track and Manage 100% Commission
Sales Force
• Track and Manage Mixed
Commission/Salary Sales Force
• Determine Adequate Compensation
for Sales Managers
• Includes Pre-Designed and
Editable MS Excel® Commission
Calculator
|
|
|
|
$97 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
| Sales Forecasting and
Tracking. This 8 page e-book (OP-63) and
3-Sheet Workbook (S-15) show you how
to: |
• Organize Sales
Forecasting and Tracking According to
Your Marketing Plan
• Synchronize the Tracking System
with the Forecasting System
• Automate Record Keeping
• Relate Sales Forecasting to
Profitability
• Relate Sales Forecasting to
Individual Salesperson
• Make Actual Versus Forecast
Automatically
• Involve Salespeople Positively in
Forecasting
• Includes Pre-Designed, Editable
3-Worksheet MS Excel® Workbook
Tracking System
|
|
|
|
$97 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
|
Sales
Techniques I, How to Sell Value As
Opposed to Price . This 14 page e-book
(OP-64) shows you how to: |
• Exploit the
Relationship Between Quality and
Price
• Position Your Company in the
Value Segment
• Recognize Non-Price Value in Your
Product/Service Offering
• Know Your Customer Better
• Use Proper Sales Tactics to
Establish Value
• Use Proven Techniques to Close
the Value Sale
• Secure the Sale and the Customer
with After-Sale Strategies
|
|
|
|
$57 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
|
Sales
Techniques II, Business to Business
Telemarketing Methods. This 21 page
e-book (OP-66) shows you how
to: |
• Use Telemarketing
to Increase Sales
• Stay Above the Norm by Avoiding
Common Abuses
• Use Telemarketing for Different
Objectives
• Prep Telemarketers before Calling
Begins
• Use Proper Telephone
Etiquette
• Find the Buying Influence and
Avoid the Dead End
• Keep the Door Open for the
Future
• Track and Measure Calling
Performance and Results
• Includes (1) a Telemarketing
Daily Call Sheet (2) Telemarketing Script
for Existing Customers and (3)
Telemarketing Script for Soliciting New
Customers
|
|
|
|
$87 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
|
Sales
Techniques III, Handling Customer
Complaints. This 13 page e-book (OP-69)
shows you how to: |
• Define Customers
in Human Terms
• Establish a Positive Customer
Service Creed
• Establish a Sensitive and Caring
Perception of a Customer
• Avoid Things NOT to Say to a
Customer
• Personally Interact in Retail
Situations
|
|
|
|
$47 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart Operating
Procedures
|
|
Sales Techniques IV, Getting
Sales Referrals on a Regular Basis. This
8 page e-book (OP-70) shows you how
to: |
• Use Referrals as
a Key Method to Replace Lost
Customers
• Identify All the Sources for
Referrals
• Prioritize Referrals
• Engage All Employees in the
Referral Process
|
|
|
|
$47 |
Learn about the Institute's
QuickStart
Training
Classes®
that include our
QuickStart
Operating
Procedures
|
|
Sales
Techniques V, Conducting the First Sales
Interview with a New Customer. This 14
page e-book (OP-71) shows you how
to: |
• Divide a Sales
Interview Into Manageable Parts
• Approach and Control the
Interview
• Determine Different Customer
Personalities and How to Relate to
Them
• Use Value Statements
• Probe and Find Hot buttons
• Use Different Types of
Closes
• Confirm the Order and Conduct
Proper Follow-Up
|
|
|
|
$57 |
The Institute offers a series of
QuickStart
Training Classes®
related to topics in Strategic
Planning, Human Resources &
Organizational Development, Profit
& Expense Controls and Sales
& Marketing. Each class includes
all the QuickStart Operating
Procedures®
needed for that topic. Classes are
conveniently archived for off-hour
viewing.
Check out the entire offering
here:
QuickStart
Training Classes®
|
|